wilfa zero-g

wilfa zero-g

wilfa zero-g

Description

The Wilfa Zero-Gs is a product family of air fresheners, one purifier and one humidifier. The brief was given by Wilfa who wanted a new product family that can be built upon in future products. My goal for this project was to challenge the conventions around what an air freshener is, what they are made of and how they are perceived.

Project by Elias Rølvåg Horsgård

Description

The Wilfa Zero-Gs is a product family of air fresheners, one purifier and one humidifier. The brief was given by Wilfa who wanted a new product family that can be built upon in future products. My goal for this project was to challenge the conventions around what an air freshener is, what they are made of and how they are perceived.

Project by Elias Rølvåg Horsgård

Description

The Wilfa Zero-Gs is a product family of air fresheners, one purifier and one humidifier. The brief was given by Wilfa who wanted a new product family that can be built upon in future products. My goal for this project was to challenge the conventions around what an air freshener is, what they are made of and how they are perceived.

Project by Elias Rølvåg Horsgård

Collaborator

Year

2023

Duration

11 weeks

Type

Educational

Collaborator

Year

2023

Duration

11 weeks

Type

Educational

Collaborator

Year

2023

Duration

11 weeks

Type

Educational

Wilfa Zero-G Air Humidifier (left) and Wilfa Zero-G Air Purifier (right).

Wilfa Zero-G Air Humidifier (left) and Wilfa Zero-G Air Purifier (right).

Wilfa Zero-G Air Humidifier (left) and Wilfa Zero-G Air Purifier (right).

Wilfa Zero-G Air Humidifier.

Wilfa Zero-G Air Humidifier.

Wilfa Zero-G Air Humidifier.

Wilfa Zero-G Air Humidifier.

Wilfa Zero-G Air Humidifier.

Wilfa Zero-G Air Humidifier.

Through user research it became clear that the user is selective of what gets permanent floorspace, so I developed two alternative placement options: a ceiling placement and a ceiling corner placement. The ceiling corner placement is a bit more conceptual of course, exploring new ways of exploiting space. 

Purifier ceiling placement.

Purifier ceiling placement.

Purifier ceiling placement.

Purifier floor placement.

Purifier floor placement.

Purifier floor placement.

Purifier radical corner placement.

Purifier radical corner placement.

Purifier radical corner placement.

Humidifier placement.

Humidifier placement.

Humidifier placement.

Materials:

The Zero-Gs challenges the use of plastic, and are instead made of recycled, anodized aluminum and Organoid. Organoid provides carbon neutral products made from up-cycled, quickly renewable raw materials, mainly European agricultural waste, such as stems, shells, and flowers. The user can choose from a selection of materials which can easily be replaced later. 

One unique feature of these materials is that some of them comes with their natural smells and scents. The hay will smell fresh summer grass from Austrian alps, while the coffee shell material will smell coffee. Some materials are also scent free. All the materials are tested and proved allergy friendly.

On the purifier the scents might be filtered away, but on the humidifier it will replacement the aroma box.

Kornblume Petals

Kornblume Petals

Kornblume Petals

Coffee shells

Coffee shells

Coffee shells

Skeleton Leafs

Skeleton Leafs

Skeleton Leafs

Mous Light

Mous Light

Mous Light

Rose Petals

Rose Petals

Rose Petals

Dark Wool

Dark Wool

Dark Wool

Assembly:

The user will have to screw the spokes into the main shape, and the outer ring to the spokes themselves due to transportation and packaging optimization. The many parts of the Zero-Gs are not permanently fixed or mixed together, keeping the circularity and replaceability of parts. 

Process:

The first thing I did was to do a shape analysis to understand the shape language of Wilfa. Here I understood that straight, confident lines, rounded corners and some sort of contrast through cuts, or materials was characterizing. After a shape study I figured geometric, circular shapes and cylinders could fit for this project. I wanted the shape to be proud, creative, fearless, and futuristic as these words are translated from the Wilfa values.

This process was different from what I have done before. This time I made a concept without any restrictions in the very beginning, and then worked on bringing the concept back. I tried to make the product more Scandinavian and realistic while keeping the core of the concept. The concept was of course validated early on before choosing this concept.

Modelmaking:

As part of the process, I took the internal components measurements and made several mock-ups in cardboard to see what the optimal placement of the components would be to achieve the right proportions and dimensions on the product. I also made a visual model in the end made from steel and pressed and glues hay with a high degree finish. This was helpful as I was conscious of the material use and efficiency. Also, several design and production choices came to light during the modelbuilding. To me this was a highly effective method to bump up the design quality.

Contact

Do not hesitate to reach out, whether it's big or small, I'll be happy to hear from you!

Currently, I keep my eyes open for opportunities in Brussels and surrounding areas. I recently finished my diploma, and I will be happy to tell you a thing or two about a heat pump :)

eliasrh@hotmail.no

Contact

Do not hesitate to reach out, whether it's big or small, I'll be happy to hear from you!

Currently, I keep my eyes open for opportunities in Brussels and surrounding areas. I recently finished my diploma, and I will be happy to tell you a thing or two about a heat pump :)

eliasrh@hotmail.no